Tori Praver on her swimwear line, surfing and Hawaii life

Tori Praver

Tori Praver, Owner, Tori Praver Swimwear

Malibu, California

Interview by Laura Piety

A Rverie Conversation with Tori Praver of Tori Praver Swimwear, a luxury label based Los Angeles, notably on the sunny shores of Malibu. A model and entrepreneur, Tori grew up in Hawaii before relocating to LA. She recently married her long time love and surfer, Danny Fuller, and also gave birth to her first daughter, Ryan. 

Can you describe your childhood growing up in Maui? 
I spent a lot of time at the beach, either surfing or just hanging out with friends. I was truly blessed to grow up in such a beautiful place!

What made you transition to being a business owner? 
I wanted to create a bathing suit that was versatile enough to surf in or just lay out. I always wanted to design clothing when I was a little girl, so it wasn't much of a jump.

What inspires you on a day to day basis? 
My precious daughter, my husband, and all of my family and friends, not to mention the amazing places I have visited. 

What is your design process for creating a new collection? 
Choosing a color palette and spending hours looking through my Pantone books, then being inspired by styles and looks prevalent to the seasons.  

Tori Praver Swimwear

You’re a wife, mother. model and designer. What does your typical day look like? 
Busy! It often involves a baby, a carseat, and a stroller in an airport. Or just playing on the beach with my daughter if I'm lucky. 

Where are your favorite spots in Malibu?
Point Dume and Zuma Beach.

How has your family, and being a new mother, enhanced your brand? 
I am way more excited now to create my Keiki line because Ryan loves her bikinis! And without my mom I couldn't do it all!

You’re also a model… What are your top tips for taking a great picture? 
Relax, smile and look like you are having a good time and being as natural as possible. 


A lot of women freak out when it comes to bikini season. What advice would you give them? 
Find a bathing suit you feel good in and go have fun. Wax first - ha ha! 

How do you define beauty? 
Being confident, happy, and feeling good both inside and out. 

What are go to beach day products? 
Alkaline water and lots of it ! And obviously sunscreen with at least a 30 SPF.

What are some of your favorite pieces from this year’s collections? 
The Boardwalk Top paired with the Little Kalani Bottoms, and the Morningside Crop from my ready to wear collection.


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All images courtesy of Tori Praver Swimwear